Spring-Gum was a rebranding project developed as part of my Bachelor’s degree in Multimedia Design. Originally a 1980s American chewing gum brand owned by Hollywood Chewing Gum, the challenge was to reinvent its identity and reposition it for the French market.
I created a complete visual identity system, including brand positioning, social media strategy, and a responsive website prototype (desktop, tablet, and mobile). To modernize the concept, I introduced an innovative energy-boosting chewing gum, blending nostalgia with contemporary lifestyle branding.
Adobe Illustrator + Adobe InDesign + Adobe Photoshop + Adobe After Effect + Figma
