This academic project focused on reimagining the NASA visual identity, based on the keywords galaxy and rocket. Through research on existing space agency branding systems, I identified a consistent use of geometric structures and minimalist aesthetics, reflecting scientific precision and institutional rigor.
I developed two logo directions and expanded one into a full visual identity system, including a brand guideline that conveys NASA’s core values of innovation, exploration, and clarity through a clean and contemporary design language.
Adobe Illustrator + Adobe InDesign + Adobe Photoshop
